Now that summer is over and the kids are back in school, it is time to get ready for the busy holiday season. Here are some tips to help you be productive as possible over the coming months. Set Goals: Set goals to work towards and to judge the success of your holiday season marketing … Read more
Image cropping mistakes can give a bad first impression. Your profile image on your social media accounts is an important first impression to new clients. How you crop your photo can make you look shorter, aggressive, untrustworthy, or even creepy. Here’s some examples of photo cropping mistakes and how to fix them: Space above the … Read more
Ten Great Marketing Ideas for your Website That Don’t Cost a Cent: Create social media accounts on Facebook and Twitter. Post to these accounts regularly. It is best to post daily if possible. Claim, verify, and update your Google Local Business listing. This is extremely important. Be sure to keep your Google Business Listing up … Read more
It is important to nurture your social media relationships. Your followers on social media are invaluable when it comes to spreading positive comments. More than ever, prospective customers search social media before making a purchase decision to find what people are saying about your business. How can you nurture social media relationships with your followers to … Read more
It takes time to properly grow a Facebook fan base. Years ago, new pages could grow a fan base quickly and organically simply because there were so few pages competing for attention in the news feed. Today if you want to grow a high-quality, engaged fan base, you need to work at it. Here are … Read more
Facebook can be used as a great marketing tool for small businesses. It is free, easy-to-use, and a good communication too. But should your Facebook page be used as your main website? The answer is no. Facebook should be used to communicate with your current and potential customers, but not as your main Web presence. … Read more
Even if you’re an internationally known brand, you can still struggle to build brand awareness and relationships in today’s market. In today’s business world people want to do business with other people more so than ever before. This is why it’s so important to focus on building a brand. We trust people we know, or … Read more
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more
An active presence on LinkedIn is important for every business, especially those serving the B2B market. You can create your own personal LinkedIn page and a company profile. It is important to have both an active personal presence as well as an active business presence on LinkedIn. LinkedIn is a forum to build your expertise, … Read more
How is Your Business Coping with Covid-19? What a time we are living in! What is taking place now will be in the history books. Covid-19 is having a great impact on most businesses. How our businesses survive and change will all depend on how we change to copy with Covid-19. Some business will survive, … Read more