If you asked your customers to rate their satisfaction with your service or product, would they give you wonderful reviews? It is important to have strategies in place to get new customers and to keep them for life. Your goal must be to develop long-term customer relationships and then hold on to them.
If you are always thinking in terms of “customers for life,” your success in sales will be assured.
Here are four tips to help you increase customer satisfaction and keep customers for life.
- Focus On The Second Sale. The first sale with any client is always the hardest. But, it is the second that is the most important. The second sale is the proof that you have delivered on the promises you made during the first sale. When they come back and buy from you again, they are putting their stamp of approval on your product or service and they are confirming that you deliver on your promises,
- Resales and Referrals. Resales to satisfied customers are ten times easier than new sales to new customers. A resale only requires one-tenth of the time and effort to achieve. This is why most successful companies measure their success by how often their customers buy again. A referral from a satisfied customer is also easier to sell to than a cold call. If you have a good referral, the sale is 90% made before you start selling to the new customer.
- Get Even More Referrals. The most powerful method for you to generate referrals in today’s competitive marketplace is by word-of-mouth. Make your customers part of your sales force by getting them to sell for you when they talk to other prospective customers. You can motivate your customers to sell for you by giving them outstanding customer service. Of the most important elements of outstanding customer service is speed. A speedy response to questions, concerns, and inquiries is a key measure of how many referrals you are likely to get. Fast, continuous customer care is essential for getting referrals.
- Ask For A Testimonial. Ask your client for a review or testimonial that you can post on your website. You can also ask them how you did for your own information. You could ask, “Would you recommend us to others?” Also, ask your clients, “How are we doing?” and “How could we do better next time?”
Your current customers will become repeat customers and refer new buyers to you if you follow the above tips. Keep your current clients happy for life!