Mobile Marking is important. Mobile devices have changed the way we live our lives. It is no longer a luxury; they are now a necessity. Our smartphones help us to communicate, work and buy goods on-the-go. And thus, the mobile market can no longer be overlooked. Your website MUST be mobile friendly. A mobile friendly … Read more
It takes time to properly grow a Facebook fan base. Years ago, new pages could grow a fan base quickly and organically simply because there were so few pages competing for attention in the news feed. Today if you want to grow a high-quality, engaged fan base, you need to work at it. Here are … Read more
Getting more visitors to your blog is much the same as getting more traffic to your website. Traffic can be hard to get, but here are some great ideas to help you get more visitors specifically to your blog. Search engine optimization. Just like your website, you should also be using search engine optimization techniques … Read more
Google ranks websites with SSL certificates a little higher than other websites. A SSL certificate is required for websites that do eCommerce because it keeps your customers personal information and credit card information secure. If you collect personal information from your customers, or if your website is a membership website with access to a password … Read more
Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into … Read more
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more
A good looking email signature can be an important part of your business image. A professional looking signature can tell the email recipient a lot about the organization. Your email signature should include all the necessary information such as your first name, last name, job title, phone numbers, email address and website. You can also include … Read more
All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more
An active presence on LinkedIn is important for every business, especially those serving the B2B market. You can create your own personal LinkedIn page and a company profile. It is important to have both an active personal presence as well as an active business presence on LinkedIn. LinkedIn is a forum to build your expertise, … Read more
Here are three great marketing tips to help turn visitors to your website into buyers. When it comes to marketing a website there are lots of strategies that work and some that do not. SEO (search engine optimization) drives customers to your website. Once you get people to your website, you need effective marketing on … Read more