become an expert

Facebook for Business – Ads and Pages

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Facebook for Business – Ads and Pages: I attended the Facebook for Business seminar in Richmond BC. Here is what I learned. Facebook is the social media network that most people use. Most Facebook users sign into Facebook 14 times a day. Canadians use Facebook more than any other country, with over 16 million people … Read more

How to Create Better Content

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How to Create Better Content:  One of the best ways to improve the SEO of your website is to create better content. The most important part of your website is your text content. Here are ten tips to help you to create better content: Make sure you have at least 300 words on each of … Read more

On Page Optimization for Your Blog Posts

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On Page Optimization for Your Blog Posts:  On page optimization means optimizing your blog posts for SEO (search engine optimization), as you write each post. Your website designer has likely optimized your website when it was created, or you had someone optimize it after the design was complete. SEO is on-going, so you need to … Read more

Your Online Reputation

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Your Online Reputation: Online reputation is the reputation of a company, person, product, service on the Internet and digital platforms. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks, etc. For e-commerce brands, online reputation is very important, as it can affect their online … Read more

Your Profile Picture is Very Important

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Your Profile Picture is Very Important: When people visit your website, or one of your social media accounts, it is important to have a good profile picture of yourself. People want to see who they are dealing with. If your picture is out of focus, or poor quality, it does not leave a good impression. … Read more

Four Reasons Why Sharing Content Matters

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Four Reasons Why Sharing Content Matters:  Sharing content is important. When you think of content marketing, you may only think about creating original content that will attract new clients. This is important, but don’t overlook sharing content from respected experts and brands in your field. Why? Here are four reasons: 1.  It can grow your … Read more

What Makes a Good Website

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What Makes a Good Website: No matter what sort of website you have, there are certain elements that all websites should have in order to make a good website that does what it is supposed to do. If your website is not doing what it should, then you need to examine your website to see … Read more

Three Ways To Find More Customers by Using Twitter for Business

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Three Ways To Find More Customers by Using Twitter for Business:  Twitter for Business can be used to find new customers. When you look around inside Twitter you will notice that people don’t just tweet about events and random things, they also tweet looking for advice, products and services. Here are three ways to use … Read more

Twitter or Facebook, Which is better?

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Twitter or Facebook? Should you use Twitter or Facebook, or both social media accounts? Here are some facts to help you decide: A recent study has discovered that links that are included in Twitter Tweets get clicks more often than links in a Facebook post. Twitter has about 321 million registered users, and Facebook has … Read more

Three Ways to Become an Expert in Your Field

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Become an Expert!  One of the best ways to keep your current clients and attract new clients is to set yourself up as the expert people come to when they need your product or service. The more information you provide to your clients about your product or service, the more credible and sought-after you become. … Read more