email marketing

Canada’s Anti Spam Laws

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Canada’s Anti Spam Laws: Canada’s anti spam laws or legislation (CASL) came into effect on July 1, 2014.  If you or your business sends out any kind of commercial electronic messages (CEMs), including emails, texts, social networking messages and other electronic communications, then this is something you need to take seriously. This is a reminder … Read more

Email Marketing Mistakes

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Are You Making These Email Marketing Mistakes? Many business owners who try email marketing make the mistake of believing that any type of email marketing is beneficial. This is not true.  There are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of mistakes include allowing promotional materials … Read more

How to Generate Traffic Using Free Methods

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How to Generate Traffic Using Free Methods: While there are ways to jumpstart your traffic flows, many website owners don’t have the resources to generate more traffic for their websites. If you are eager, and have the drive and perseverance needed to do hard work and research, you can generate traffic for your site. How … Read more

The Best Search Engine Optimization

Search Engine Optimization

Search Engine Optimization: The big SEO companies offers SEO services for thousands of dollars per month. We can do the same for a fraction of the cost. Your website should be your hardest working employee.  Your website could generate revenue for your business 24/7. This is what your website can do with the proper positioning. You … Read more

How to Drive More Traffic to Your Website

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Website Traffic: SEO comprises many techniques to drive traffic to a website.  Some of the most important techniques are: Posting your website to search engines and directories on a regular, continuous basis. Setting up a Google AdWords Campaign with a budget of at least $100 per month. Building of backlinks. Backlinks are sites that link … Read more

Mobile Marking

mobile marketing

Mobile Marking is important. Mobile devices have changed the way we live our lives. It is no longer a luxury; they are now a necessity. Our smartphones help us to communicate, work and buy goods on-the-go. And thus, the mobile market can no longer be overlooked. Your website MUST be mobile friendly. A mobile friendly … Read more

Email Security

email security

Email security is something we are all concerned about. How do hackers get into your inbox? Odds are something you did let them in. Bad habits could cost you your email account. Here are some great tips to keep your email account safe from hackers: Use complex passwords. Never use weak passwords such as 12345 … Read more

Email Signature – Best Practices

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A good looking email signature can be an important part of your business image. A professional looking signature can tell the email recipient a lot about the organization. Your email signature should include all the necessary information such as your first name, last name, job title, phone numbers, email address and website. You can also include … Read more

How to Avoid Having Your Newsletter Emails Marked as Spam

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How to Avoid Having Your Newsletter Emails Marked as Spam One of the risks of having a newsletter is having your emails marked as spam by the person receiving the email or by the email servers. If your emails look like spam, email servers may block your emails from ever reaching the recipient. This can … Read more

Email Deliverability

Email Deliverability

What is email deliverability? If you send out an email newsletter, you should be concerned about email deliverability. Have you ever sent an email to someone and they never received it? This can happen to all of us. We want to make sure our emails are getting to the people on our mailing list and … Read more