internet marketing

Use Online Profiles and Directories to Get More Business

Directories

Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into … Read more

PayPal.Me – A Great Way to Get Paid

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PayPal.Me is a faster, easier way to get paid through Pay Pal. Share your very own PayPal.Me link (PayPal.Me/YourName) with your friends and family and they can send you money for any reason. If you have your own business, you can set up a PayPal.Me/YourBusiness link so you get paid quickly for the goods or … Read more

Pay Per Click Budgeting Tips

pay per click

All website owners want their website to rank as high as possible on Google, Bing and Yahoo! There are two main ways to accomplish this: Optimizing your site so it will appear in those search results organically. This is known as SEO or search engine optimization. Paying for ad space within search results. This is … Read more

How to Charge a Higher Price for your Product, and Get it

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The best way to start charging a higher price for your product or service is to just start doing it. Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, … Read more

Using LinkedIn to Your Advantage

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An active presence on LinkedIn is important for every business, especially those serving the B2B market. You can create your own personal LinkedIn page and a company profile. It is important to have both an active personal presence as well as an active business presence on LinkedIn. LinkedIn is a forum to build your expertise, … Read more

Five Ways to Get Referrals from your Customers

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One of the best ways to get new business is for current customers to say good things about your products or services and give you referrals. Here are five tips for getting testimonials from clients who may refer new customers: Ask for feedback and testimonials that you can post on your website. You can ask … Read more

Marketing 101

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Marketing Tips and Ideas: When starting out marketing your business, you need to determine who your target market is. Only when you know who your customers are can you market to them effectively. Here’s an easy way to figure out who your target market is: Make a list of five of your best customers. Leave … Read more

Three Great Marketing Tips

marketing tips

Here are three great marketing tips to help turn visitors to your website into buyers. When it comes to marketing a website there are lots of strategies that work and some that do not.  SEO (search engine optimization) drives customers to your website. Once you get people to your website, you need effective marketing on … Read more

Email Deliverability

Email Deliverability

What is email deliverability? If you send out an email newsletter, you should be concerned about email deliverability. Have you ever sent an email to someone and they never received it? This can happen to all of us. We want to make sure our emails are getting to the people on our mailing list and … Read more

What’s in a Business Name?

new business

How to Name Your Business: Your business name is very important. Here are some great tips to consider when choosing a name for your business: Choose a name that tells people what they will receive. i.e. Pat’s Dog Grooming. With this name, the customer will know that Pat is a dog groomer. Do not use … Read more