niche marketing Tag

Whether you own a retail store, beauty salon, restaurant or other local business, gift cards can be a great way to boost sales. Gift cards aren’t just for large, national chains anymore. Consumers are very open to buying gift cards from small, independent retailers. Here are...

Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical...