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Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical...

How a small business handles customer complaints and store returns defines its customer service. It shows whether or not that company understands that customer service is not just about making a sale, but it is also about customer relationship. Even if your customer is filing a...