Why is social media is so popular?
The simple answer is social media RELATIONSHIPS!
Social Media is popular because human beings need social interaction. Having people in your life is important, so you can share what is important to you. One of the worst things you can do to someone is to put them in solitary confinement. It’s also why building your business relationships is very so important. Your clients want to know about you, and about your business. People don’t want pushy marketing messages… they want the real YOU!
Social Networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.
Popular Social Networking sites (such as Facebook) are built in such a way that they are very much user friendly. Most sites are so easy to navigate that they require very less knowledge of the internet. Infect they offer a better way of connecting with new people than other internet channels like bulletin boards and emails. The mobile versions of these social networking sites are even more user friendly allowing lot more number of people to connect through them.
Have fun with your social media accounts and with your clients, open up a little, and let them in on a few important parts of your life. It makes you more human… more friendly. You don’t have to share too many personal details… just a little makes a difference. And… it’s FUN!
Email marketing is a great way to do this. It builds relationships. It makes our business relationship better, and strong. And you will be amazed at how much it helps people to place their trust in you. You will be the person they turn to when they need help in your area of expertise. Use social media to build business relationships.