What is email deliverability?
If you send out an email newsletter, you should be concerned about email deliverability. Have you ever sent an email to someone and they never received it? This can happen to all of us. We want to make sure our emails are getting to the people on our mailing list and then getting opened.
If you send an email out to a group of people and some do not receive the email, this can be very damaging for your email campaign and your business. Email providers such as Google and Hotmail will check to see if your emails are being opened by people who have Gmail or Hotmail accounts. If your emails are often not opened, then they are more likely to think that you are sending out spam. Then they will block your emails from getting to the recipients inbox.
For the best Email Deliverablity, make sure that you:
- Only send emails to people who have signed up for your newsletter.
- Do not send emails too often.
- Do not allow more than three months to go by before sending another email.
- Make sure your emails are of interest to the people receiving them. The more they are looking forward to your emails, the more likely they are to open them.
- Make sure your emails do not look like spam. If you put words like “free” in the subject line, your emails will look like spam. The list of “spam” words is long. Go here for a list of spam words.
Once your emails are being blocked by Gmail, Hotmail and other email providers, there is nothing you can do to get your emails through to the people you want to contact. If this occurs, your best option is to get a new email address and then make sure you follow the best practices for sending emails to improve your email deliverability.