Four Ways to Use Social Media to Reach Your Local Audience

Four Ways to Use Social Media to Reach Your Local Audience: 

As your business grows, it is important to remember that your local audience is important too. Always remember to build trust and relationships in your local community. Here are four ways to use social media to target your local audience:

1.  Use LinkedIn to build local relationships.

Create a private group on LinkedIn just for your local followers. Post and share news about your niche market that is location specific. Also make sure to share and comment on your follower’s posts as well. This give-and-take helps establish credibility, and gives your local audience valuable knowledge and insights, creating brand awareness.

2.  Reach out to people you meet.

When you at a meeting get contact information from people you want to connect with. You can send them an email after the meeting, and also suggest that you connect on your social media accounts such as Facebook and LinkedIn. People love gaining followers on their social media accounts, and this allows you to have multiple channels where you can interact.

3.  Enable your employees to be socially active.

Give your employees the tools to share your brand’s message on their own social networks to create more connections and build your company’s brand. When the people who work for you feel included, they will feel confident to share your brand’s message.

4.  Show interest in your community.

Take a genuine interest in what people in your area are passionate about. What is going on in your community that your brand could contribute to? Get involved with something that makes sense for your brand, and then ask your social followers to join in. Think about how many times you’ve seen a small community effort gain national steam and go viral. Creating a local presence in social media can boost your visibility while giving back to the people and communities closest to you.