How to Create Better Content:
One of the best ways to improve the SEO of your website is to create better content. The most important part of your website is your text content. Here are ten tips to help you to create better content:
- Make sure you have at least 300 words on each of the most important pages of your website. Search engines do not see images. They see only the code of your website. In order for Google and other search engines to be able to index your website, they need enough text on each page to be able to determine what the page is about.
- Make sure you optimize each page for one keyword or keyword phrase. The keyword needs to be on that page a few times. How many times depends on how many words you have on that page. If your page has about 300 words, you want to have your keyword on the page 4 to 6 times. Do not overuse your keyword.
- The keywords in the text on your pages should be bold or italic. This will help the search engine know what words you are focused on for that page.
- Make sure your keyword is also in the title of the page and in the alt tags. Alt tags are the words that can be used instead of images. This tag is entered in the html of the website when your webmaster builds your website.
- Make sure your text is easy to read. Long sentences, long paragraphs, and technical language will turn your visitors away.
- Each page should have at least one call to action, so people know what you want them to do. If you tell them, “Click Here” and if they are interested, they will click where you want them to click.
- Your website needs to be easy to navigate and mobile friendly.
- Proofread your text or have someone else do it, especially if English is not your first language. Spelling and grammar errors will turn people away.
- The images you use on your website need to be good quality and professional looking. Also, the design of your website should be professional looking.
- Consider having a blog on your website so you can easily add more content. As you create more and more blog posts your website will grow.
With these ten useful tips, you should be able to go over your website’s content and revamp it to create better content to attract new clients and keep old ones coming back. If you need help updating your website content, please contact us.