How to Write an SEO-Friendly Blog Post That Gets Found on Google
By Treasure Web Designs
Blogging is one of the most powerful ways to improve your website’s visibility on Google. A well-written blog post can bring new visitors to your website, establish your expertise, and help potential customers discover your business online.
However, simply writing a blog post is not enough. To truly benefit from blogging, your content must be search engine optimized (SEO-friendly), informative, and engaging.
At Treasure Web Designs, we help businesses improve their online visibility through strategic content and SEO. In this article, we’ll walk you through everything you need to know to create a high-quality blog post that ranks well in search engines and provides real value to readers.
1. Start With the Right Keyword
Before you begin writing, choose a target keyword. This is the phrase people type into Google when they are searching for information.
For example:
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website design tips
-
small business marketing ideas
-
drywall repair Vancouver
-
WordPress security tips
How to Find Good Keywords
You can find keywords using free tools such as:
-
Google Search – type a phrase and see suggested searches
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Google “People Also Ask” section
-
Google Keyword Planner
-
Ubersuggest
-
AnswerThePublic
Look for keywords that:
✔ Are relevant to your business
✔ Have decent search volume
✔ Are not overly competitive
Once you choose your keyword, use it naturally throughout your article.
2. Write a Strong SEO Title
Your blog title should include your main keyword and clearly explain what the article is about.
Examples:
Bad title:
Blog Writing Tips
Better title:
How to Write an SEO-Friendly Blog Post for Your Business Website
A good SEO title should be:
• Clear
• Keyword focused
• Around 50–60 characters
3. Create an SEO Meta Description
Your meta description is the short summary that appears in Google search results.
A strong description helps encourage people to click your article.
Example:
Learn how to write an SEO-friendly blog post that ranks on Google. Discover keyword tips, ideal blog length, image optimization, and expert blogging strategies.
Best practices:
• 140–160 characters
• Include your keyword
• Clearly explain the value of the article
4. Write Enough Content
Search engines prefer informative content that fully answers a question.
A good blog post length is typically:
-
600–1000 words for basic topics
-
1000–1500 words for competitive keywords
Short articles (under 300 words) often struggle to rank well because they don’t provide enough information.
Focus on writing helpful, detailed content rather than just trying to hit a word count.
5. Use Headings to Organize Your Content
Headings make your article easier to read and help search engines understand your content.
Use headings like this:
H1 – Main title
H2 – Main sections
H3 – Sub-sections
Example structure:
H1 – How to Write an SEO-Friendly Blog Post
H2 – Find the Right Keywords
H2 – Write a Strong Title
H2 – Add Images
H2 – Optimize for SEO
This improves both readability and search rankings.
6. Add High-Quality Images
Images make blog posts more engaging and visually appealing.
Tips for using images:
• Add at least one image every 300–500 words
• Use high-quality images
• Keep file sizes optimized so pages load quickly
Use Alt Tags
Every image should include an alt tag describing the image.
Example:
alt="SEO blog writing tips for small business websites"
Alt tags help:
✔ Google understand the image
✔ Improve accessibility
✔ Boost SEO value
7. Link to Other Pages on Your Website
Internal links help search engines understand your website structure and keep visitors browsing longer.
For example:
A good blog strategy can improve your SEO. Learn more about our On-Page SEO services.
This strengthens your website’s overall SEO.
8. Include External Links When Helpful
Linking to reputable sources can add credibility to your content.
Examples:
• Government resources
• Industry organizations
• Educational content
Just make sure external links are relevant and helpful to the reader.
9. Write for Humans First, Search Engines Second
While SEO is important, the most important goal is helping your reader.
Focus on writing content that is:
✔ Helpful
✔ Easy to read
✔ Informative
✔ Practical
Google rewards content that genuinely answers questions and solves problems.
10. End With a Call to Action
A blog post should guide readers toward the next step.
Examples:
• Contact your business
• Learn more about your services
• Read another article
• Subscribe to your newsletter
Example:
If you need help creating SEO-optimized content for your website, Treasure Web Designs offers professional SEO and AI-SEO services designed to help businesses grow online.
Final Thoughts
Blogging remains one of the most effective ways to improve your website’s visibility and attract new customers. By choosing the right keywords, writing informative content, optimizing images, and structuring your article properly, you can create blog posts that both help your audience and improve your Google rankings.
If you would like help creating SEO-optimized blog posts, improving your website content, or implementing an AI-driven SEO strategy, Treasure Web Designs is here to help.
With over 20 years of experience in website design and SEO, we help small businesses build stronger online visibility and attract the right customers.