How to Avoid Shopping Cart Abandonment:
Why do people start to buy and then change their minds? Shopping cart abandonment is one of the biggest problems with online sales. Here are six ways to help you avoid shopping cart abandonment on your website:
- Keep it simple. Test out your shopping cart yourself. Does your customer have to fill out long forms, and multiple screens? If the task of purchasing on your site is long, then some people may get frustrated and leave.
- Think mobile. More and more people are using their phones to visit websites. Your website needs to be responsive and “mobile ready” so completing the checkout process is easy.
- Security. Make sure your customers feel secure. Include security logos and text that help people to feel that their private information is secure.
- Information. Include all the information people need. They should be able to easily understand your return policy and what kinds of terms and conditions apply to their order.
- Be accessible. Your customers should be able to contact you if there is a problem. Your phone, email address and physical address should be clearly posted on your website.
- Payment Options. Try to give your customer several options as to how to pay. If possible, Pay Pal and credit card payments should be offered.
There is no way to completely stop shopping cart abandonment. However, using these ideas to make the shopping cart experience on your website, pleasant will maximize sales.