Why You Should Use Google Analytics:
One of the most important ways to insure your website’s success is to know who your website visitors are. The best way to know who your visitors are is through your traffic stats. Google Analytics does this and it is free.
Google Analytics will tell you your visitor’s geographical location, which browser they use, what is their screen resolution, which language they speak, how long they stay on your website, what pages they are visiting the most, how many pages an average user is viewing, and much more. You will also get information on where your visitors came from so you know how they found your website. Then you can use this data to improve your site and give your visitors what they want.
Google Analytics is easy to setup so you can implement a basic set up for the most needed stats. However, in order to fully benefit from all the features, greater knowledge is required. When you use all of the features of Google Analytics you can create powerful customizable reports. You can create your own reports with an easy drag and drop interface. Also, you can add many different dimensions and metrics in one report.
With Google Analytics, you can use calculated metrics, which are user-defined metrics that are computed from existing metrics to give you a more relevant analysis of your website. If you want to calculate other metrics like “Downloads per visit” you can. This feature is only available to users who are using Universal Analytics. Universal Analytics gives you a set of features that change the way data is collected and organized in your account, and you can get a better understanding of how users interact with your website.
To set up Universal Analytics on your Google Analytics account visit this website. To set up Calculated Metrics, visit this page. Need more help? Contact Treasure Web Designs for more help setting this up for your website.