What is Content Marketing?
Content marketing is using your website’s content to market your product or service. The most important part of your website is your text content. The second most important part of your website are the images that market your products or services. This can be images of products, image call to actions and infographics.
Keep your images professional looking and informative. Infographics are great because they incorporate images and text to get your message across. Images are an easy way for you to quickly and easily get information to your customers and website visitors
By having relative, informative content, Google and other search engines will rank your website higher. By having exciting, informative content your visitors will keep coming back and will buy from you.
Google likes content that it feels will be valuable for users. You should have at least 300 – 900 words on all of your main pages with a focus on one main keyword or keyword phrase per page. Google also likes content that is updated, changed or added to on a regular basis. This is why having a Blog on your website is a good idea. It is an easy way for you to add more content to your website, as long as you keep it updated regularly.
Having great information on your website sets you up as the expert that people will come to when they need information. Provide useful information on your blog that will show your users that you are the expert to come to for assistance. Do not push sales. If customers trust you, and feel you are an expert, they will turn to you when they need your products or services. Make sure your text content is well written with no spelling or grammar errors.
Have a place on your website where people can sign up for your newsletter. Send out a newsletter about once a week or so to keep your business in front of people. Provide useful information so people will look forward to reading your newsletter.
By having great content you are using content marketing to the fullest. Content marketing is an easy and effective way to drive more traffic to your website.