niche marketing

Is Your Shopping Cart Scaring Customers Away?

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Don’t let your shopping cart scare customers away! If someone comes to your online store and they don’t feel that their personal information is secure, they will leave without buying. Here are some tips to help you make improvements to your shopping cart so people do not leave before they buy: Install an SSL Certificate … Read more

Tips to Ensure Your Visitors Stay on Your Website

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Make Sure Your Visitors Stay on Your Website. You invest time and money to attract visitors and potential customers to your website. However, on average, many websites lose 50% of potential sales because Internet users can’t find the information they are looking for. Here are some important tips to make sure you don’t lose customers: … Read more

Six Tips to Get Your Articles Read

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Get Your Articles Read: To make sure that your articles get read, here are six tips. These tips will make your articles readable and interesting. 1) Use short paragraphs. When the paragraphs are long, the words get jumbled in the mind of the reader and just looking at it can get confusing and too difficult … Read more

What is Niche Marketing?

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Niche Marketing: The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two words together, niche marketing means buying or selling a product or service in an area of special demand.  This is a product … Read more

Recognizing Your Target Market

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Recognizing Your Target Market: Achieving good sales is the ultimate goal of any firm. Your efforts will be wasted if the correct audience is not targeted. You need to recognize who your target market is. You should understand who the people are you want to target. Success lies in understanding this, which requires thorough research … Read more

How to Improve Your Website’s Credibility

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Trust is very important. If your customers trust you, they will purchase from you again and again. Your website’s credibility is an important tool to create credibility for your potential and current customers. When a new potential customer arrives at your website, what will convince them to buy from you? What shows them that they … Read more

Five Things You Can Do NOW to Help Your Business Succeed

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Are you thinking of starting a business or have just started one? Of course you want your business succeed. Here are five great tips to get you started on the road to a successful business. Launch a website. Don’t have a website? You can bet your competitors do. A website is a valuable tool for … Read more

Mobile Marking

mobile marketing

Mobile Marking is important. Mobile devices have changed the way we live our lives. It is no longer a luxury; they are now a necessity. Our smartphones help us to communicate, work and buy goods on-the-go. And thus, the mobile market can no longer be overlooked. Your website MUST be mobile friendly. A mobile friendly … Read more

Use Gift Cards to Boost Sales

gift card

Whether you own a retail store, beauty salon, restaurant or other local business, gift cards can be a great way to boost sales. Gift cards aren’t just for large, national chains anymore. Consumers are very open to buying gift cards from small, independent retailers. Here are 5 tips for using gift cards to increase your … Read more

Tips for Product Pricing

product pricing

Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical thought. Here are seven tips to use when product pricing: … Read more