niche marketing

What is Niche Marketing?

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Niche Marketing: The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two words together, niche marketing means buying or selling a product or service in an area of special demand.  This is a product … Read more

Recognizing Your Target Market

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Recognizing Your Target Market: Achieving good sales is the ultimate goal of any firm. Your efforts will be wasted if the correct audience is not targeted. You need to recognize who your target market is. You should understand who the people are you want to target. Success lies in understanding this, which requires thorough research … Read more

How to Improve Your Website’s Credibility

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Trust is very important. If your customers trust you, they will purchase from you again and again. Your website’s credibility is an important tool to create credibility for your potential and current customers. When a new potential customer arrives at your website, what will convince them to buy from you? What shows them that they … Read more

Five Things You Can Do NOW to Help Your Business Succeed

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Are you thinking of starting a business or have just started one? Of course you want your business succeed. Here are five great tips to get you started on the road to a successful business. Launch a website. Don’t have a website? You can bet your competitors do. A website is a valuable tool for … Read more

Mobile Marking

mobile marketing

Mobile Marking is important. Mobile devices have changed the way we live our lives. It is no longer a luxury; they are now a necessity. Our smartphones help us to communicate, work and buy goods on-the-go. And thus, the mobile market can no longer be overlooked. Your website MUST be mobile friendly. A mobile friendly … Read more

Use Gift Cards to Boost Sales

gift card

Whether you own a retail store, beauty salon, restaurant or other local business, gift cards can be a great way to boost sales. Gift cards aren’t just for large, national chains anymore. Consumers are very open to buying gift cards from small, independent retailers. Here are 5 tips for using gift cards to increase your … Read more

Tips for Product Pricing

product pricing

Product pricing can be challenging. We often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price. This is not always true. Customers often make buying decisions based upon emotions rather than logical thought. Here are seven tips to use when product pricing: … Read more

Ways to Grow a Facebook Fan Base

Facebook fan base

It takes time to properly grow a Facebook fan base. Years ago, new pages could grow a fan base quickly and organically simply because there were so few pages competing for attention in the news feed. Today if you want to grow a high-quality, engaged fan base, you need to work at it. Here are … Read more

Ten Tips to Help Build Your Brand


Even if you’re an internationally known brand, you can still struggle to build brand awareness and relationships in today’s market. In today’s business world people want to do business with other people more so than ever before. This is why it’s so important to focus on building a brand. We trust people we know, or … Read more

Marketing Yourself to Build a Personal Brand

personal brand

It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more