Creating a Successful Email Newsletter:
Sending out email newsletters can be a great way to engage your customers and keep your business in their minds, as well as build trust. It is important to create an interesting newsletter to keep people interested.
Think carefully when you create your subject line. It needs to be catchy and also lets people know the content of your email newsletter. Often if your subject does not interest the reader, the rest of the email will be ignored.
Make sure your content is useful and informative. Sales is not as important is useful information. Set yourself up as an approachable expert that people come to for more information. Keep your email newsletter simple, uncluttered and to the point. Long, wordy emails can turn some people off. Use bullets or point form to get your point across quickly.
Think about how often you want to send out your email newsletter. Some companies send out email daily, (and sometime a few times a day), others weekly and others monthly. You want to keep giving people useful information without sending out too many emails. If you turn up in their inbox several times a day, you might wear out your welcome. However, once a month and they may forget about you. Choose a frequency that you think will work best and you can even experiment by sending out at different frequencies and see what works best.
Also, think about the time of day you send out your emails. In the morning they are busy getting ready for work, during the day they are at work and in the evening they are busy with family. Depending upon your product or services, certain times of the day may work out better for you.
Think about your email newsletter strategy and test out different ideas until you find one that works best for you and your business. Keep records of results for comparison testing to find out what works best.