Don’t let your shopping cart scare customers away!
If someone comes to your online store and they don’t feel that their personal information is secure, they will leave without buying. Here are some tips to help you make improvements to your shopping cart so people do not leave before they buy:
- Install an SSL Certificate on your website. This will show people your website will protect their personal information. Google will also rank website higher if they have an SSL Certificate.
- Include an icon on your cart that lets people know your website is secure. It is best to use the icon at least twice. A lock icon with words like “secure” and “encrypted” lets the user know that your website is secure. Also use “SSL”, which means Secure Sockets Layer, to add more security.
- Put a gray background around your cart’s sensitive fields. For some reason, generally people think that anything inside a gray box is safe.
- Include credit card and PayPal logos in your cart, if you accept these forms of payment. It associates your business with trusted financial brands.
- Include a personal message at the bottom of the shopping cart page so people feel special and know they are receiving personal service from you.
Contact us today for help setting up your shopping cart online!