business

What is Niche Marketing?

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Niche Marketing: The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two words together, niche marketing means buying or selling a product or service in an area of special demand.  This is a product … Read more

Subtle Email Marketing

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Subtle Email Marketing: Everyday Internet users receive a lot of emails telling them to buy certain products or visit certain websites. These types of emails arrive in your inbox every day.  However, most people pay very little attention to them, because they are blatant advertisements and are often viewed as spam. Most Internet users have … Read more

What is Social Networking?

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Social Networking: We have all heard of social networking before, but not everyone knows what it means.  If you were asked to define what social media networking is, would you be able to give an accurate definition? Most people can’t, even though it’s likely that they participate in some form of social networking, especially online. … Read more

Marketing is everything!

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Marketing: SEO (Search Engine Optimization)… online marketing… website promotion.  Marketing your website is SO important.  You can have the best, most amazing website on the Internet, but if no one sees it, it is of no use to you. SEO is not automatic when you purchase a website.  It is a separate service. When it … Read more

Recognizing Your Target Market

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Recognizing Your Target Market: Achieving good sales is the ultimate goal of any firm. Your efforts will be wasted if the correct audience is not targeted. You need to recognize who your target market is. You should understand who the people are you want to target. Success lies in understanding this, which requires thorough research … Read more

Make Your Blog Work For You

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Is Your Blog Working For You? Having a blog can help set you up as the expert to go to when your clients need information.  Be sure to write posts often so your old and new clients will keep coming back to view your interesting articles.  It can take a long time to write one post, … Read more

Seven Search Engine Optimization SEO Tips Just For You

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SEO Tips SEO is a unique process that enables your website to be easily found on the internet. Here are some SEO tips to help you. Seven SEO tips we recommend are: 1.  The first step in any SEO campaign should always be to determine your target audience. Determine what they need from you, and … Read more

Are you keeping WordPress up to date?

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It is Important to Keep WordPress Updated: If you have a blog or if your whole website has been created using WordPress, it is VERY important to keep it updated.  WordPress often releases a newer version, or a plugin may have an update waiting for you. Plugins are bits of software that can be uploaded … Read more

What are Twitter Hashtags?

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Hashtags! A hashtag is the # symbol followed by a word.  For example, #treasureweb is one of the hashtags that I use when posting a tweet.  Hashtags are used to organize tweets and are an important part of Twitter. Once a hashtag has been created, other Twitter users can use that hashtag in their own … Read more

How To Write Great Content For Your Website

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How to write great content for your website. Content is the most important part of any website. Some website owners make the mistake of putting all their efforts into designing a great looking site, and forget to write great content.  Compelling, persuasive content sells products. Emotional Appeal   Understand your target customer’s emotional needs and … Read more