Online Contests are a Great Marketing Tool:
Online contests are an easy way to find new customers and keep connected to your current customers. Online contests are quick to set up and are affordable to run. Here are the most important things you need to know before you run an online contest for your business:
- Reach More Customers. You can use an online contest to ask people to like your Facebook page or to follow you on Twitter.
- When creating your online contest, request permission to add their email address to your email database. You can also ask what most interests them. Keep your form short. People are less likely fill out long forms.
- Use your own products or services as prizes. This gives you an excellent opportunity to promote your product or service.
- Include great images of your products to boost interest.
- Post the contest on your own website and post links to the contest on your social accounts to drive people to your website.
Types of Online Contests
The easiest to set up is a simple enter-to-win contest. More complex contests can include having people submit photos or other content. With permission, you can post this user generated content on your website, blog or social media accounts.
If you use Twitter, you can have a retweet-to-win contest. Customers retweet your contest tweet to win. Comment-to-win contests work really well on Facebook and blogs.
Whatever type of online contest you choose, there are a few rules about what you can and cannot do. For example, on Facebook, sharing the contest can’t be a requirement for entry. When you’re ready to set up your online contest, be sure to look for the rules that apply on the network you are using. Each network is a little different, however the rules are clearly outlined in each network.
It is important to get the best impact for your marketing efforts. An online contest is a quick and effective way to drive traffic to your site, grow your email list and build engagement on your social media networks. You can set it up yourself, or Treasure Web Designs can help you set it up.
A great online contest is a Win-Win for both you and your customers!