Create Better Email Newsletters:
If you send out newsletters that are engaging to the reader, the result will be more reads, click-throughs and shares – all of which help drive visitors to your website.
Here are some 6 tips to help you to create engaging newsletter content:
1. Experiment with Your Schedule
Experiment with sending out emails on different days and times determine when readers are most likely to read your newsletter. Once you’ve established these days and times, stick to them. Your business will build credibility and trust as your audience benefits from your newsletters.
2. Have a Compelling Topic
Relevance is important. Make sure the content meets reader’s needs, and touches their personal lives. A tie-in with a holiday or time of year can help drive reader engagement.
3. Add Visuals
People’s inboxes are inundated with emails, so your email needs to go beyond words. Pictures instantly communicate your message and require little effort from the reader. Adding creative content that readers like, results in content that is easier to understand.
4. Incorporate a Call to Action
Include a call to action in your emails. Make the headline stand out. Give the customers a clear way to act. Offering a small discount may prompt prospects to click through to your website.
5. Write the Way You Talk
Nobody wants to read a dry, boring email newsletter. It’s much more engaging to read a newsletter when you can imagine someone speaking to you. People like to have conversations, so making your newsletters feel conversational is a simple way to inject some personality into them.
6. Don’t push sales
People like to read interesting information, so selling shouldn’t be the main focus of an email newsletter. If your newsletter is always pushing sales, you will find that many people will unsubscribe. You can offer specials or let your readers know about a product or service that is relevant to your email’s topic, but make sales secondary to the information. For great SEO and business tips, join our newsletter!