Here are three great marketing tips to help turn visitors to your website into buyers.
When it comes to marketing a website there are lots of strategies that work and some that do not. SEO (search engine optimization) drives customers to your website. Once you get people to your website, you need effective marketing on your website to keep them on your website and to convert visitors into buyers.
Here are three marketing tips to help turn visitors into buyers:
- Call to actions. It is common knowledge that you need to have good calls to action on your website. However, if you just say “Sign up for my newsletter”, they will not follow your call to actions unless you give them a good reason to want to sign up for your newsletter or whatever else you want them to do. So, have good content before the call to action to excite them to want to follow what you want them to do. It is often said that people need to say yes seven times before they will follow a call to action. So, provide text that will dispel their objections before each call to action. Keep the text short. Bullets are great and will help you keep to the point. If you are asking them to fill out a form before signing up, keep your forms short. If signing up for a newsletter, all you really need is their name and email address.
- Keep it simple. If you are starting a new marketing campaign keep it simple and test to see what results you get. For example, if you are creating a Facebook ad, create a basic ad. Do not spend hours and hours on it. Keep it simple and then test it. If you get good results, the next time you place the ad you can spend a little more time sprucing it up.
- Great ideas. Many times I have seen people come up with great ideas to market their products, but they do not follow through. A great idea that is never put into action is useless. Great ideas are only great if you make it happen. I know other things can come up that may be important but get on those great ideas as soon as you can.
Put these three great marketing tips into action and let me know how it works out for you. If you need help, let me know.