Become an Expert!
One of the best ways to keep your current clients and attract new clients is to set yourself up as the expert people come to when they need your product or service.
The more information you provide to your clients about your product or service, the more credible and sought-after you become.
Here are three tips to help you become an expert in your field:
1. Practice your writing skills.
Good writing skills are important to being viewed as an expert. If you write informatively and professionally, clients will keep coming back to you and will recommend you to others.
2. Show off your expertise.
Share your knowledge and provide tips and advice through your blog or newsletter. Newsletters sent out regularly position you in your client’s mind and they will know that you are there should they need your product or service.
3. Use audio and video.
Sometimes a picture or video can get your message across quicker and easier. Use video and image on your website, blog and newsletters. An infographic is a great way to get your message across easily using both images and text. Doing the above will help set you up as the expert people come to.