The best way to start charging a higher price for your product or service is to just start doing it.
Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, you will be able to justify the cost to your clients. Make a list of the reasons why you believe your product is worth the higher cost. This will help you see why it is worth the higher price.
Next take a look at what you offer. What can you add to it to make it worth more? If you can offer something with your product or service, it will make it worth more. If there is a way that you can help your clients to make more money or save more money, this will add value to your product. Also, you can offer a different version of your product. For example offer your product with or without support. With support will cost more, but has more value. You can also offer a basic package and a deluxe package. Show people the difference between the two.
Look at what you charge for your hourly rate and increase it. Again, you will want to test it to make sure your clients are willing to pay the extra rate. If you value yourself at a higher price point, it will make you more of an expert. People expect to pay more when they are dealing with an expert. You can always give a discount on your higher rate if needed.
The secret is to test and test again
The secret is to test and test again to see what works best for you and your product or service. Offer testimonials to give your product more value. If your price is high, you may want to consider offering a payment plan.
You must have confidence and belief in your product. When talking about your product, speak with authority. Show people you are the expert by sending out newsletters and posting useful information in your blog. Do not use your newsletter or blog to sell, but rather to offer information and set yourself up as the expert. When talking to clients, talk about the benefits and how your product or service will help them.
Make sure everything that your client sees is presented well. You do not have to spend a lot of money, but your business cards should be nice looking. If you have a store, then it should be neat and tidy and in good repair. Also, your website should look professional, be easy to navigate on all devices and give full information about what you offer. If you need help improving your website or creating a new website, we can help. Contact Treasure Web Designs for a no obligation quote. Put these ideas into action and you can start charging a higher price for your product.