How to Get More People to Buy From You

How to Get More People to Buy From You: 

We all want more traffic to our websites, but if the people coming to your website are not buying, then you have to figure out why and fix it.

Does your website have calls to action? People need to be told what to do. If you want them to buy, make sure you have great calls to action on your website, to point the visitor in the right direction so they will buy. Appeal to their emotions. Get your visitors excited about your product or service.

Read your website through as if you were a customer. Does the site flow well? Are you explaining what you have to offer so that it is easy to quickly understand? You need to have enough text to do well in the search engines, however most people do not want to have to read a lot of text. Most web pages should have about 300 to 500 words.

Your main page is where most people will land when they come to your website. Make sure it has an attractive professional appearance, has calls to action, is easy to read and has content that your visitor will find informative, useful, or entertaining to keep their interest. Solve a problem, or provide what they want to know. Answer this question on your website: “why should I buy from you?”

Make sure your text is easy to read. Don’t try to use technical or complicated business language. Keep it simple and write for the people who will be coming to your website.

Also, address objections. Create a list of all possible objections and add information to your website to eliminate or alleviate those concerns.

To get more sales you need to build trust and credibility. Sales guru Zig Ziglar once said that there are only four reasons why people won’t buy from you:

• No need
• No money
• Not in a hurry
• No trust

Provide links to testimonials, articles you have written, awards you may have won, etc. Even if people don’t follow these links, you’ve shown confidence in what you offer. Make it easy for people to contact you. A simple way to boost your website’s credibility is by offering clear contact information. Include your phone number, physical address, and email address.

Make sure your website does not have any errors. Spelling errors and broken links hurt a site’s credibility. Make sure you website is a professional looking website. People will judge your website by visual design alone. If your website looks like you did it yourself, this will turn people away. It is important to invest in a quality designer. Update your website’s content often. Not only will it boost your search engine ranking, but people will give more credibility to websites that show they have been recently updated. If you have a blog and social media accounts, make sure they’re updated regularly.

If you have forms on your website, use as few fields as possible. The more fields you have in your forms, the less likely it is that people will spend the time to fill it in.

If you have a shopping cart on your website, make sure people know it is safe and secure to use. Provide images and text that help people know your shopping cart is secure.

Frequently review your website looking for ways to improve the content and get more people to buy from you. Your text content on your website is the most important part of the website. If you need help improving your website, contact us. We can help you.

Please let us know your comments and questions below…