Domain Name: How to Pick the Right One

domain-namesHow to Pick the Right Domain Name: 

Picking your domain name is the first step when getting ready to have a website built for you. It is also a very important step. The name you pick has to be relevant to your business, however you should also keep in mind SEO and social media when picking your domain name.

Your domain name can be your business name or you can use your most relevant keyword or keyword phrase. Or, you can use a combination. Here are some tips to help you pick the right name:

  • If using a keyword, do some research and pick out the top five keywords for your business or product. Experiment with these to come up with a good name that works for your business.
  • Make your domain name unique. You do not want your name confused with another brand. This can be disastrous.
  • Pick a name with .com at the end. Then also purchase .ca as well. If possible, also purchase .net and .org. You can point the other domains to your main .com domain. This way, if someone puts in .ca instead of .com by accident, they will still find you. If the .com is already taken consider a different name.
  • You can also purchase extra domain names that are relevant to your domain and point them to your main domain as well.
  • Make your domain name easy to remember.
  • Keep your domain name as short as possible.
  • When someone hears your domain name for the first time, they should be able to instantly and accurately guess at the type of content that will be found there.
  • Avoid hyphens, underscores and numbers. If you have to choose between an underscore and a hyphen, choose a hyphen above an underscore.

Once you have a few possible domain names selected, go to Go Daddy and see which ones are available. If you need help picking out the right domain name, feel free to contact us for help.

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