Quality Content Is More Important Than SEO!
Google and other search engines are starting to focus more on quality and quantity of content. It is still very important to optimize your website, make it search engine friendly and remain on top of relevant keywords. Organic search engine optimization is becoming more important and search engines are putting a stronger focus on quality of content.
You have probably heard that content is king. With Google placing an increasingly heavy focus on powerful text and images, marketing professionals are finding that valuable and authoritative content is often even more important than search engine optimization.
What can you do to produce high quality content?
- Be knowledgeable and passionate about your business. Take the time to research your field and become the expert your customers turn to for their needs.
- Be original. Try taking a different perspective or view. Talk about what is in the current news and be interesting.
- Focus on well-written content. Take the time to produce great images, informative content.
- Share your content through social media. Become the expert that your “friends and fans” recommend to their friends and family.
This can be far more of a challenge for marketing professionals than search engine optimization. Yesterday’s rules are gone. Today, marketers must shift their focus toward the creation of relevant and newsworthy content. That means developing a solid understanding of one’s target market to know precisely which type of content can best be leveraged to the right audience.
The time to begin boosting your online authority and creativity is now by creating content for your website.