Tips for Running a Successful Online Business
Setting up an online business is easy these days. We at Treasure Web Designs can help you set up an ecommerce website and help you to get started. However, with so much competition on the internet, it can be difficult to stand out from the crowd, convince shoppers to visit your website and buy from you.
Here are some tips to help you to run a successful online business:
- Keyword optimization. Most people will find your website with an online search. It is important to optimize your website with the right keywords. Using the right keywords can get your website ranked better in the search engines. It is important not to overuse your key words. This is known as ‘keyword stuffing’, i.e. repeating the same keyword over and over. This practice will hurt your rankings and could even get you banned from Google.
- PPC or Pay Per Click advertising is a great way to get results. It works by only charging you when people click on your ad and are taken to your site. By using Google AdWords, you can bid on your chosen keywords each day, guaranteeing that your adverts appear at the top for popular search terms.
- Email marketing is considered one of the most effective ecommerce marketing tools. By sending emails to people who have signed up for your newsletter, it keeps you in their minds. You set yourself up as the go to expert when they need help. You can provide useful information, specials, discounts, test which products people are most interested in and announce events.
- Social media gives you a chance to showcase your products in such a way that your audience gets to see why they need what you’re selling. Use emotion to inspire and tell a story, and build a community of followers.
- Easy payment process. Your checkout page is the last part of the shopping process. If you make it hard for people to complete their transaction, they won’t buy. Offer several payment methods and inspire confidence by displaying security certificates. It is important to have clear calls to action, so people know what to do quickly and easily.
- Make it easy for people to contact you. If possible, list your address and phone. Use a form instead of displaying your email address on your website, so you don’t get tons of spam.
- Include testimonials or customer reviews predominately on your website. If people see that others like your products or services, they are more likely to trust you and buy from you. Credibility is the key to sales.
By putting the above ideas into action, you will be well on your way to having a successful online business.