It takes time to properly grow a Facebook fan base. Years ago, new pages could grow a fan base quickly and organically simply because there were so few pages competing for attention in the news feed. Today if you want to grow a high-quality, engaged fan base, you need to work at it.
Here are some tips to help you grow your Facebook fan base:
- Know Your Target Market. Every business should know it’s ideal customer BEFORE getting started on Facebook. If you know who your best customer is, then you can market to them specifically. Target the right demographics and geographical area.
- Keep it Friendly. Facebook is a friendly place. When creating posts or ads, keep it light and interesting. No one likes dry reading. Write like you talk. Perfect English is not essential, as long as there are no glaring errors in spelling and grammar.
- Be Engaging. Post what people are interested it. Appeal to their emotions. Test and re-test and post more of what works best. Your first posts may not get the results you want, but by testing you will get the right tone for your posts that appeals to your target market.
- Remember Facebook is a Long-Term Investment. Successful social media marketing takes time, hard work and patience. Give your Facebook fans a chance to get to know, like and trust you. Post as often as you can to show that you are active in your field.
- Create a Schedule. If you create your posts on the same day (or days) of the week and at the same time, people will come to expect your post and look for them.
- Monitor, Test and Measure. Evaluate what works. Take some time once a month to explore your page’s insights and identify what worked and what didn’t work. Every page is different, so you need to determine what works best for you. If a post gets zero engagement, obviously that technique didn’t work and it’s time to make some adjustments. Review the results at least once every 30 days.
Now that you have these six tips for growing your Facebook fan base, it’s time to apply them to your Facebook page. You can also apply these same principles to your efforts on Twitter and all your other social media accounts.