Where to Put Your Advertising Dollars in 2020

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advertisingWhere to Put Your Advertising Dollars in 2020:

Here are five places to put your advertising dollars, that are rapidly becoming more and more popular and will be important in 2020:

1. Facebook.

  • Facebook has quickly becoming an important place to advertise.
  • Canadians spend more time on Facebook than people from any other country.
  • One out of every five minutes that people spend on the internet are spent on Facebook.
  • More than one out of every five minutes that people spend on the smartphones are spent on Facebook.

2. Amazon

  • 2019 was a great year for Amazon. They has a record breaking Prime Day and a very successful fall season.
  • Many business are now selling their products on Amazon and the power it offers to capture people at the beginning of their search for products to buy.
  • Businesses are using Amazon for its revenue generating capabilities. This trend is likely to continue in 2020.
  • Experiment with selling your products on Amazon and sending more of your paid search traffic directly to Amazon as the offerings improve.

3. Digital Advertising

  • Digital advertising is growing bigger than advertising on radio, TV and print. So consider advertising online more in 2020.

4. Video Advertising

  • Digital Video advertising has grown 45% over the last year and will continue to grow in 2020.
  • It is easy and doesn’t cost much to have a video created. These videos are a great way to get your message out to people. You can post your video on your website, on YouTube and on your social media accounts for great exposure.
  • Another way to use video for advertising is to post your ads on YouTube videos.

5. Websites

  • Having a website in 2020 will become even more important. With all of the online adverting available, you need to have some place to send people for more information. When you send people to your website, you will then be able to convert your visitors into paying customers by giving people the information they need to buy from you. This includes setting yourself up as an expert, developing trust, and building a client list that will buy from you again and again.  Now is the time to update your website design to keep up with the growing market.  Contact Us to request a free quote on a website upgrade.

Before committing to a advertising budget, first check to be sure that you are keeping up with the trends in your niche industry. Make sure your competitors don’t get the jump on the most profitable new advertising strategies.  If you have any other great ideas of where to advertise in 2020, post your suggestions in the comments below.

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