Your Online Reputation:
Online reputation is the reputation of a company, person, product, service on the Internet and digital platforms. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks, etc. For e-commerce brands, online reputation is very important, as it can affect their online store’s credibility and visibility.
Your online reputation is extremely important and can be challenging to manage. Today your customers, partners and even your competitors can search for you online, and find out a lot about you.
The standing of your business can be quickly damaged, so it is important to protect your reputation to ensure a positive first impression.
People are quick to share negative comments, reviews and tweets about companies. It is important to monitor your social media accounts. If you find a negative comment, it is important to respond quickly. Respond online at first to show people that you are trying to fix the problem, but get the customer to contact you off line so you can deal with the problem without an audience. Sometimes, you can turn a negative into a positive by responding quickly and showing that you care for your customers.
If you have not already done so, claim your company and product names on social networks and domain names. Even if you do not plan on using them right away, claim then now before someone else does.
Don’t forget to keep your clients happy offline as well. If you provide excellent customer service offline, your clients will share their experience online.
Managing your business and personal reputation requires careful monitoring and planning, but it’s worth it. You can build and maintain a positive online presence that will attract and win new clients, and keep your current ones.