Choosing the Right Name for Your Business:
Choosing the right name for your business is very important. You want to pick a name that is unique and tells people right off what your business is all about. Picking a name for your business can be frustrating and overwhelming. Below are ten tips to help you pick the right name for your business:
- Since you will likely want to purchase a domain name that matches your business go to Go Daddy and use their domain name search tool to find out what domain names are available that match your business.
- Try to avoid numbers, and stick to text only. For SEO purposes, text is better than numbers.
- Use the correct spelling for words. For example, use Quick instead of Qwik.
- Choose a name that tells people right off what you do. For example, ABC Enterprises doesn’t tell people what you do, but ABC Dog Grooming does tell people what you do.
- Keep your business name short and simple.
- Sometimes people will shorten your business name. For example, I have had people shorten Treasure Web Designs to TWD. Make sure your initials don’t say something unflattering.
- Choose a name that is professional sounding rather than cute.
- Brainstorm a few of the best names then ask a few people you know for their opinion. However, be careful, if you have too many people in on the decision making, it could make your choice even harder, especially if everyone chooses a different name.
- Choose a name that is easy to spell and is recognizable.
- If your business covers a wide area, avoid city names. If your business name is “Surrey Dog Grooming” that would be fine if your business is only in Surrey. If your business has clients all over the province, country or even world-wide, you will want to avoid making it appear you only cater to one area.
Take your time and try not to stress over the choice. Once you have a list of possible names, use the tips above to narrow it down to the right name for your business.