How to get a QR Code:
QR Code stands for Quick Response Code. These are black and white square codes that can be scanned with a smartphone. When scanned they take the user to a website or to some other information. They are becoming more and more popular.
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Use your QR Code to offer an item of value, such as a discount, a coupon, video, etc. Put your QR Code everywhere, including on your business cards, mailers, receipts, bills and the product itself. Don’t forget to include a call to action such as: “Scan to get 10% off”.
QR codes can be created in different colours, and can even have a design incorporated into the code. Make every visit memorable. If visitors have a good experience they will tell their friends. Ask them to recommend your product or service on Facebook, Twitter or by word of mouth. They use four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to efficiently store data; extensions may also be used. They have became popular due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include: product tracking, item identification, time tracking, document management, and general marketing. When scanned the data is extracted from patterns that are present in both horizontal and vertical components of the image.
QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser). QR code has become a focus of advertising strategy, since it provides a way to access a brand’s website more quickly than by manually entering a URL. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate: the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser’s website immediately, whereas a longer and more targeted sales pitch may lose the viewer’s interest.