Social Media Images | Using Images in Social Media Posts

social media imagesSocial Media Images.

Using social media images, is a great way to attract attention to your posts. When creating your social media posts, you should include an image. People remember pictures better than they remember words. In fact, people will remember about 10 percent of what they read or hear three days later. However, when you add a picture to reinforce the text content, they will remember about 65 percent of the message.

Images should also be used in your blog posts and on your website. The images can be charts, infographics, and other images. However, not all images are created equal. People tend to remember human faces and indoor scenes more than they remember images of outdoor landscapes. They also tend to remember images better when they feature both an object and a scene.

When choosing a headshot image to use for your profile picture choose an image that features both your face and a background scene. People will be more likely to remember the photo.

Objects that people remember the most include:

  • People
  • Interiors
  • Foregrounds
  • Human-scale objects

Objects that people don’t remember as well include:

  • Exteriors
  • Wide angle vistas
  • Backgrounds
  • Natural scenes

Your profile photo needs to be both professional and memorable. Make sure that you are consistently using the same photo. Changing your photo on your social profiles every few months or using a different photo for each platform minimizes the potential impact you could have by remaining consistent.

Each post you create should have an image. The image should be relevant to the post with a focal object that commands attention. Make sure your images in your posts are the correct size. Here are the correct sizes:

Facebook:

  • Profile picture size: 180 x 180 pixels
  • Image post size: 1200 x 630 pixels
  • Ad size: 1200 x 628 pixels
  • Cover photo size: 820 x 462 pixels
  • Event image size: 1920 x 1080 pixels

Twitter:

  • Profile pic: 400 x 400 pixels
  • Cover photo: 1500 x 500 pixels

YouTube:

  • YouTube’s Recommended Banner Size is 2,560 x 1,440 pixels
  • Minimum image dimensions: 2,048 x 1,152 pixels
  • Minimum image safe area for text and logos: 1,546 x 423 pixels
  • Maximum image width: 2,560 x 423 pixels

In general, all other images should be over 200 pixels, or Google will ignore the image.

Whether people see the image next to the post on your site, on social media, or in newsletters, you want to use your images to pull them into the content. People are more likely to remember the blog post’s featured image than the title when they stumble upon it again.

If you use similar elements across all your images, such as using the same text or using the same colours, then people will start to notice the similarities and begin to recognize your posts.

You can use social media images to help people recall specific information, or to remember a certain image through branding.

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