Now that summer is over and the kids are back in school, it is time to get ready for the busy holiday season. Here are some tips to help you be productive as possible over the coming months.
Set Goals: Set goals to work towards and to judge the success of your holiday season marketing plan. Once you’ve set your goals, you can start working out how you’re going to achieve them.
Create a Hook: Come up with an offer or incentive that’s relevant to your marketing plan. This will give you a base for your marketing plan.
Mobile: Make sure your website has been optimized for mobile devices. Mobile spending will likely be huge this Christmas, and this is one potential growing market you don’t want to miss out on.
Update your Website: Make sure your website is current in content as well as design. Now might be a good time to have a website designer re-design your website if it is outdated.
Blog: Your blog is one of your business’ most useful and flexible marketing assets, and you can use it to build interest in your products, create share-worthy content, and publicize your own sales and discounts.
Update your social media for the Holiday Season: Spruce up your social media profiles to ensure they are ready for the holidays. On Facebook and Twitter, you can change your cover photo to a festive version of your existing picture. For retailers, showing off some of your top products or offers here is a strong way to grab attention. You can even be creative with your profile picture and brand logo. Make it fun!
Paid search: Make sure to budget properly for the weeks or months leading up to Christmas. You don’t want to overspend by mid-November. Ensure your keyword strategy is on point before you begin. Don’t waste your budget on keywords that historically show less than ideal conversion rates.
Keep your Costs Low: You can include in your holiday marketing plan ways to promote your business that cost very little or nothing at all. For example, you can offer free shipping or gift wrapping.
If you need help updating your website or your marketing plan to get ready for the busy holiday season, contact Treasure Web Designs.