On Page Optimization for Your Blog Posts:
On page optimization means optimizing your blog posts for SEO (search engine optimization), as you write each post. Your website designer has likely optimized your website when it was created, or you had someone optimize it after the design was complete. SEO is on-going, so you need to make sure you optimize each of your blog posts to keep your SEO up to date.
Here’s How to do On Page Optimization on Your Blog Posts:
- Keywords: Each blog post should have one focus keyword or keyword phrase. Make sure your keyword or keyword phrase is in the title of the post, in the post’s URL, and in the first and last paragraph of the post. Your keyword should be mentioned a few more times as well. How many times depends on how many words you have in your post. A good plugin can help with this. (Plugins are programs that can be added to WordPress to make your website function the way you want.)
- Heading Tags: The important heading tags are: H1, H2 and H3. Try to include each of these in your post and make sure your keyword is mentioned in the heading tags.
- Bold and Italic: Use bold and italic to highlight your keyword or phrase a few times throughout the post. This helps search engines find your keywords. Do not over use.
- Links: Include links that are both inbound (to other pages on your website) and if possible at least one out bound (to another website).
- Image: Use one unique image with your post, and make sure your keyword is entered as your alt text for the image. The alt text field can be filled in when you add an image to your WordPress post. Your image should be no smaller than 200 x 200 pixels.
- Post Length: Your post should contain at least 300 -900 words to be picked up by search engines. Don’t make it too long, because your readers may lose interest, but try to make your post at least 300 – 900 words.
By using all of the on page optimization ideas above when writing your blog posts, they will rank higher with the search engines and bring more traffic to your website. If you need help with SEO or website designs, please contact us. Our costs are very reasonable.