Four Reasons Why Sharing Content Matters:
Sharing content is important. When you think of content marketing, you may only think about creating original content that will attract new clients. This is important, but don’t overlook sharing content from respected experts and brands in your field. Why?
Here are four reasons:
1. It can grow your audience.
When you share, this encourages sharing in the social media community, especially if you share interesting and informative content. Search for other experts in your field and read their blogs. Share the content you find to be most helpful for your audience. Sharing quality content from others will make them take notice of you, and they will follow you and your brand. It’s a win-win.
2. You’ll be known as a leader.
Creating original content is a huge part of internet marketing. And, when you share another site’s great content along with your existing content, you are showing your audience that your brand is on top of what is happening right now in your industry. They will associate you with other top experts.
3. You can reuse your own content.
Sharing content not only applies to outside sources. Think about reusing your own top blog posts into a “best of” article, or create tweets from your blog posts.
4. You’ll learn more.
When sharing content from other sites, you’re reading through a lot of great, quality information. You can’t help but learn from these, and expand your ideas for your own content.
This needs to be done in a way that is high quality and relatable makes your business appear trustworthy and personable. In the end, this can increase sales, views and so much more, leading to organic growth. You can share your content in news articles, memes, videos, social media posts, etc.
The benefits include a re-share value. When something is shared once, there is a potential virality behind it. This means that a user or brand can gain more traction and visibility from a single content form.