It is important to nurture your social media relationships. Your followers on social media are invaluable when it comes to spreading positive comments. More than ever, prospective customers search social media before making a purchase decision to find what people are saying about your business.
How can you nurture social media relationships with your followers to encourage continued positive engagement? Here’s how:
1. Listen to feedback
Listen to what your social media followers are saying about your product or services. It doesn’t matter if it is positive or negative feedback, listen to what they say. Take this valuable insight into consideration and show your fans that you hear what they’re saying. When people know that you are listening, they’ll be more likely to buy from you
2. Respond in a meaningful way
When fans engage with your social content, you should be prepared to continue the conversation. Generic responses like “Thanks for the RT” do nothing to further the conversation. Real and authentic responses keep the conversation going and allow you to glean valuable insight from your business’ biggest fans.
3. Recognize loyalty
Feature your super fans in a blog post. You might even consider giving them access to new products and services before they are available to the public. These types of activities not only reward brand loyalty but also generate buzz.
4. Reward referrals
Referrals can be a powerful tool in new business development, so encourage brand advocates to spread the good word about your business by offering them incentives to do so, such as discounts or other rewards.
With the deluge of online information available at a user’s fingertips, what people say about your brand on social media becomes an increasingly important means of differentiating your business from the competition.
Taking the time to cultivate your core base of loyal social followers can have a lasting positive impact on your business, and play an important role in everything from spreading brand awareness to generating new business.