Owners of successful blogs, that have a large following, sometimes need to use guest bloggers. For example, if you will be away for a while and unavailable to post new blog entries and don’t want to lose visitors, then you can make arrangements for a guest blogger or a series of guest bloggers to post new blog posts during your absence. You might also announce that there will be bloggers during this period of time to ensure loyal blog visitors are aware of the situation and that it is only temporary.
Advertising for Guest Bloggers
There are a number of locations where you can advertise for bloggers. Job boards specifically for bloggers or freelance writers are an excellent option for finding guest bloggers. They are frequently visited by experienced bloggers who are looking for new opportunities to blog for compensation. These bloggers may have specific experience with the subject matter of your blog or may simply be adept at creating interesting blogs on a variety of subjects. Job boards for freelance writers are another great option. These writers may not necessarily have experience blogging but they may have other writing experience that is useful.
Selecting Guest Bloggers
Selecting a guest blogger should be done carefully to ensure the guest blogger is reliable and capable of producing informative and interesting blog posts. If you advertise for a guest blogger on job boards for bloggers and freelance writers, ask for samples of their writing which demonstrates their ability to write blogs which are interesting and informative.
Compensating Guest Bloggers
Carefully consider how you intend to compensate bloggers. This can be done in the form of financial compensation or through allowing the guest blogger to post a brief biography with a link to their personal website or blog at the end of the blog post. The latter form of compensation is essentially free advertising for the guest blogger. You may also wish to compensate the guest blogger with a combination of money and free advertising space. Regardless of the method of compensation chosen, you should discuss this with the guest blogger before work commences. You should also enter a written contract with the guest blogger which explicitly states the terms of the compensation to avoid disputes.