Are You Making These Email Marketing Mistakes?
Many business owners who try email marketing make the mistake of believing that any type of email marketing is beneficial. This is not true. There are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of mistakes include allowing promotional materials to be tagged as spam, not following up with promotional emails and not marketing specifically to the target audience.
Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A serious mistake business owners can make in marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient.
Another common email marketing mistake is failure to follow up on promotional emails. Sending out emails to interested parties can be beneficial, but it is better to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and letting it disappear in an overcrowded email inbox.
Finally, a serious mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they believe that it is more important to reach a large audience than it is to reach a target audience. You might send your email marketing materials to many recipients and only generate a few leads. However, you could send the same email marketing materials to a much smaller group of recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list.
It is not only important to send your message to members of your target audience, but also to tailor your message to suit this audience. Creating an email message for your newsletter which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.