Why you Should Have a Privacy Policy on Your Website: People are very much aware of the importance of protecting their personal information while online. So, it is important for all websites to include a privacy policy on their website. Having one also helps build trust with your website users and potential clients. Even if … Read more
Creating a Successful Email Newsletter: Sending out email newsletters can be a great way to engage your customers and keep your business in their minds, as well as build trust. It is important to create an interesting newsletter to keep people interested. Think carefully when you create your subject line. It needs to be catchy … Read more
What is Content Marketing? Content marketing is using your website’s content to market your product or service. The most important part of your website is your text content. The second most important part of your website are the images that market your products or services. This can be images of products, image call to actions … Read more
Facebook for Business – Ads and Pages: I attended the Facebook for Business seminar in Richmond BC. Here is what I learned. Facebook is the social media network that most people use. Most Facebook users sign into Facebook 14 times a day. Canadians use Facebook more than any other country, with over 16 million people … Read more
How to Create Better Content: One of the best ways to improve the SEO of your website is to create better content. The most important part of your website is your text content. Here are ten tips to help you to create better content: Make sure you have at least 300 words on each of … Read more
On Page Optimization for Your Blog Posts: On page optimization means optimizing your blog posts for SEO (search engine optimization), as you write each post. Your website designer has likely optimized your website when it was created, or you had someone optimize it after the design was complete. SEO is on-going, so you need to … Read more
Your Online Reputation: Online reputation is the reputation of a company, person, product, service on the Internet and digital platforms. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks, etc. For e-commerce brands, online reputation is very important, as it can affect their online … Read more
Your Profile Picture is Very Important: When people visit your website, or one of your social media accounts, it is important to have a good profile picture of yourself. People want to see who they are dealing with. If your picture is out of focus, or poor quality, it does not leave a good impression. … Read more
Four Reasons Why Sharing Content Matters: Sharing content is important. When you think of content marketing, you may only think about creating original content that will attract new clients. This is important, but don’t overlook sharing content from respected experts and brands in your field. Why? Here are four reasons: 1. It can grow your … Read more
Use Google’s Autocomplete to Find Keywords: When looking for keywords or keyword phrases for your website, you can use Google’s Autocomplete as a tool to find keywords. What is Google’s Autocomplete? When you are using Google to search, you type in words for what you are searching for, and Google presents some suggestions to complete … Read more