It takes time to properly grow a Facebook fan base. Years ago, new pages could grow a fan base quickly and organically simply because there were so few pages competing for attention in the news feed. Today if you want to grow a high-quality, engaged fan base, you need to work at it. Here are … Read more
Even if you’re an internationally known brand, you can still struggle to build brand awareness and relationships in today’s market. In today’s business world people want to do business with other people more so than ever before. This is why it’s so important to focus on building a brand. We trust people we know, or … Read more
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more
If you asked your customers to rate their satisfaction with your service or product, would they give you wonderful reviews? It is important to have strategies in place to get new customers and to keep them for life. Your goal must be to develop long-term customer relationships and then hold on to them. If you … Read more
The best way to start charging a higher price for your product or service is to just start doing it. Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, … Read more
How to Name Your Business: Your business name is very important. Here are some great tips to consider when choosing a name for your business: Choose a name that tells people what they will receive. i.e. Pat’s Dog Grooming. With this name, the customer will know that Pat is a dog groomer. Do not use … Read more
Ten Ways to Improve Your Email Marketing: When done correctly email marketing can be a great tool to help your business to grow. Not only is the content important but how you design your email can make a big difference as well. Here are some good tips to help you improve your email marketing and … Read more
How to Improve Your Customer Service: Customer service is an great opportunity to exceed your customer’s expectations. If you provide excellent customer service you will keep the customers you have coming back again and again. They will tell their friends and recommend you to them, so you will have more customers. When it comes to … Read more
Photos are Great Marketing Tools: The images you use on your website, your blog, your social media posts, your articles and in your email are very important. Social Media posts and articles with images get 94% more views than those that don’t. What many people don’t realize is that the images themselves, when suitably tagged … Read more