search engine optimization

Your Online Reputation

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Your Online Reputation: Online reputation is the reputation of a company, person, product, service on the Internet and digital platforms. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks, etc. For e-commerce brands, online reputation is very important, as it can affect their online … Read more

Four Reasons Why Sharing Content Matters

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Four Reasons Why Sharing Content Matters:  Sharing content is important. When you think of content marketing, you may only think about creating original content that will attract new clients. This is important, but don’t overlook sharing content from respected experts and brands in your field. Why? Here are four reasons: 1.  It can grow your … Read more

Use Google’s Autocomplete to Find Keywords

Use Google’s Autocomplete to Find Keywords:  When looking for keywords or keyword phrases for your website, you can use Google’s Autocomplete as a tool to find keywords. What is Google’s Autocomplete? When you are using Google to search, you type in words for what you are searching for, and Google presents some suggestions to complete … Read more

What Makes a Good Website

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What Makes a Good Website: No matter what sort of website you have, there are certain elements that all websites should have in order to make a good website that does what it is supposed to do. If your website is not doing what it should, then you need to examine your website to see … Read more

Twitter or Facebook, Which is better?

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Twitter or Facebook? Should you use Twitter or Facebook, or both social media accounts? Here are some facts to help you decide: A recent study has discovered that links that are included in Twitter Tweets get clicks more often than links in a Facebook post. Twitter has about 321 million registered users, and Facebook has … Read more

How to Get More People to Buy From You

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How to Get More People to Buy From You:  We all want more traffic to our websites, but if the people coming to your website are not buying, then you have to figure out why and fix it. Does your website have calls to action? People need to be told what to do. If you … Read more

Great Tips for Writing Blog Posts

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Great Tips for Writing Blog Posts. Below are some tips to help you write great blog posts: Write about your own experience. Be original and creative. Connect your blog to your social media accounts. Teach. Write how to do something that you know a lot about. Use some humor. Write the way you talk. Solve … Read more

Optimize Your Website for Local Search on Mobile Devices

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Optimize Your Website for Local Search on Mobile Devices. Use of mobile devices has overtaken PCs for local search. More people are using their smartphones and tablets for online searches and purchasing. Is your website mobile ready? Visitors will not go through pages of search results on mobile devices, so you need to be on page … Read more

How to Automate Your Social Media Accounts With Socialoomph

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Socialoomph! One of the biggest complaints I hear from my clients is, “I don’t have time to post tweets to Twitter or make Facebook posts”.  What’s the solution? Have it done automatically for you. There are several ways to do this, but I use SOCIALOOMPH. Social Oomph started out as a service that just focused … Read more

Press Release: Five Tips for Creating an Effective Press Release

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Follow These Five Tips for Creating an Effective Press Release: 1. Write a Catchy Headline. When creating an effective press release, your headline or title needs to be catchy.  Many people will just scan the headlines looking for something that interests them.  So, you need to grab their attention to encourage them to want to … Read more