Creating a Successful Email Newsletter: Sending out email newsletters can be a great way to engage your customers and keep your business in their minds, as well as build trust. It is important to create an interesting newsletter to keep people interested. Think carefully when you create your subject line. It needs to be catchy … Read more
What is Content Marketing? Content marketing is using your website’s content to market your product or service. The most important part of your website is your text content. The second most important part of your website are the images that market your products or services. This can be images of products, image call to actions … Read more
Facebook for Business – Ads and Pages: I attended the Facebook for Business seminar in Richmond BC. Here is what I learned. Facebook is the social media network that most people use. Most Facebook users sign into Facebook 14 times a day. Canadians use Facebook more than any other country, with over 16 million people … Read more
On Page Optimization for Your Blog Posts: On page optimization means optimizing your blog posts for SEO (search engine optimization), as you write each post. Your website designer has likely optimized your website when it was created, or you had someone optimize it after the design was complete. SEO is on-going, so you need to … Read more
Your Online Reputation: Online reputation is the reputation of a company, person, product, service on the Internet and digital platforms. Online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks, etc. For e-commerce brands, online reputation is very important, as it can affect their online … Read more
Use Google’s Autocomplete to Find Keywords: When looking for keywords or keyword phrases for your website, you can use Google’s Autocomplete as a tool to find keywords. What is Google’s Autocomplete? When you are using Google to search, you type in words for what you are searching for, and Google presents some suggestions to complete … Read more
Screenfly! Use Screenfly to See How Your Website Looks on All Devices: Screenfly is an excellent tool to see how your website looks on different devices. I have mentioned many times how important it is for your website to be responsive or mobile friendly. Once you have a great responsive website you may wish to … Read more
Twitter or Facebook? Should you use Twitter or Facebook, or both social media accounts? Here are some facts to help you decide: A recent study has discovered that links that are included in Twitter Tweets get clicks more often than links in a Facebook post. Twitter has about 321 million registered users, and Facebook has … Read more
Facebook Marketing: When using Facebook marketing, you need to engage your Facebook followers. When you engage your followers, they will share your content with their friends and family. This is a great way to make your content go viral. Interesting, useful content is more likely to be shared. The goal is to get more likes and … Read more
How to Get More People to Buy From You: We all want more traffic to our websites, but if the people coming to your website are not buying, then you have to figure out why and fix it. Does your website have calls to action? People need to be told what to do. If you … Read more