small business

How to Create a Facebook Page

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How to Create a Facebook Page: Since Facebook is the social media network that most people use, all businesses should have a Facebook page. Setting up your Facebook page is easy. Here’s how to set up a Facebook Page: First go to Facebook for Business and click on ‘create page’. You will be asked to … Read more

How to Write a Great Press Release

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How to Write a Great Press Release:  Submitting a press release to an online press release distribution service is a great way to get quality backlinks to your website. If your press release is picked up by journalists, and other media sites, your website could see a significant increase in traffic. It is important to … Read more

Creating Visual Content

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Creating Visual Content: When you create a post on Facebook, Twitter or on your blog it is a good idea to include visual content in your post. It is proven that posts with visual content are more engaging and will get more shares. Content with relevant images gets 94 percent more views than content without. … Read more

Creating a Successful Email Newsletter

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Creating a Successful Email Newsletter: Sending out email newsletters can be a great way to engage your customers and keep your business in their minds, as well as build trust. It is important to create an interesting newsletter to keep people interested. Think carefully when you create your subject line. It needs to be catchy … Read more

What is Content Marketing?

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What is Content Marketing? Content marketing is using your website’s content to market your product or service. The most important part of your website is your text content. The second most important part of your website are the images that market your products or services. This can be images of products, image call to actions … Read more

Facebook for Business – Ads and Pages

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Facebook for Business – Ads and Pages: I attended the Facebook for Business seminar in Richmond BC. Here is what I learned. Facebook is the social media network that most people use. Most Facebook users sign into Facebook 14 times a day. Canadians use Facebook more than any other country, with over 16 million people … Read more

What is a SSL Certificate?

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What is a SSL Certificate? SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock https protocol. This allows secure connections from a web server to a browser. Typically, SSL certificates are used to secure credit card transactions, data … Read more

Is Your Website Content Working for You?

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Is Your Website Content Working for You? When creating or updating your website, keep in mind that the text content of your website is the most important part of your website. What you say will either excite people to want to buy from you or drive them away. Also, your text can make your website … Read more

How to Get More People to Buy From You

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How to Get More People to Buy From You:  We all want more traffic to our websites, but if the people coming to your website are not buying, then you have to figure out why and fix it. Does your website have calls to action? People need to be told what to do. If you … Read more

Eight Ways to Get More Clients

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“How do I get more clients?” This is probably the most asked question any business person asks. Here are eight ideas that may help you get more clients: Try a new marketing technique: You likely have found some marketing techniques that work for you, so you use them over and over, but they can become … Read more