What is Content Marketing? Content marketing is using your website’s content to market your product or service. The most important part of your website is your text content. The second most important part of your website are the images that market your products or services. This can be images of products, image call to actions … Read more
Facebook for Business – Ads and Pages: I attended the Facebook for Business seminar in Richmond BC. Here is what I learned. Facebook is the social media network that most people use. Most Facebook users sign into Facebook 14 times a day. Canadians use Facebook more than any other country, with over 16 million people … Read more
What is a SSL Certificate? SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock https protocol. This allows secure connections from a web server to a browser. Typically, SSL certificates are used to secure credit card transactions, data … Read more
Is Your Website Content Working for You? When creating or updating your website, keep in mind that the text content of your website is the most important part of your website. What you say will either excite people to want to buy from you or drive them away. Also, your text can make your website … Read more
How to Get More People to Buy From You: We all want more traffic to our websites, but if the people coming to your website are not buying, then you have to figure out why and fix it. Does your website have calls to action? People need to be told what to do. If you … Read more
“How do I get more clients?” This is probably the most asked question any business person asks. Here are eight ideas that may help you get more clients: Try a new marketing technique: You likely have found some marketing techniques that work for you, so you use them over and over, but they can become … Read more
How to Avoid Shopping Cart Abandonment: Why do people start to buy and then change their minds? Shopping cart abandonment is one of the biggest problems with online sales. Here are six ways to help you avoid shopping cart abandonment on your website: Keep it simple. Test out your shopping cart yourself. Does your customer … Read more
Reward Loyal Clients! Repeat business is essential for most businesses. While you need to seek out new clients, it is important to encourage repeat business. Your most loyal customers are also the future of your business. So engaging them and keeping them loyal is very important. Here are four ways to reward your clients: Create … Read more
Cybercrime and What You Can Do About It: I recently came across this YouTube video about Cybercrime and what you can do about it, and I would like to share it with you. Computer crime, or cybercrime, is any crime that involves a computer and a network. The computer may have been used in the … Read more
Don’t let your shopping cart scare customers away! If someone comes to your online store and they don’t feel that their personal information is secure, they will leave without buying. Here are some tips to help you make improvements to your shopping cart so people do not leave before they buy: Install an SSL Certificate … Read more