Finding motivation to blog. Blogging can be very valuable when you are trying to bring additional traffic to your business. However, it’s easy to start off with good intentions to post to your blog often, but then you get too busy or simply forget. It can be a lot of work to build a popular … Read more
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more
All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more
How a small business handles customer complaints and store returns defines its customer service. How you handle store returns shows whether or not that company understands that customer service is not just about making a sale, but it is also about customer relationship. Even if your customer is filing a complaint or returning a product, … Read more
All website owners want their website to rank as high as possible on Google, Bing and Yahoo! There are two main ways to accomplish this: Optimizing your site so it will appear in those search results organically. This is known as SEO or search engine optimization. Paying for ad space within search results. This is … Read more
The best way to start charging a higher price for your product or service is to just start doing it. Test it on your next two or three clients. Charge them a higher price and see if you get it. You have to believe that your product is worth the price. If you believe it, … Read more
I am sure you will agree that the internet is changing fast. Your website needs to keep up with the changes. Google often changes how it indexes websites. Google reads the source code of your website in order to index it. Search engines can tell when you last updated your website or when you did … Read more
One of the best ways to get new business is for current customers to say good things about your products or services and give you referrals. Here are five tips for getting testimonials from clients who may refer new customers: Ask for feedback and testimonials that you can post on your website. You can ask … Read more
How to Name Your Business: Your business name is very important. Here are some great tips to consider when choosing a name for your business: Choose a name that tells people what they will receive. i.e. Pat’s Dog Grooming. With this name, the customer will know that Pat is a dog groomer. Do not use … Read more
SEO You Can Do Yourself… and It’s Free! Below are some great ideas of SEO that you can do yourself, that will help you get more traffic to your website. The text content of your website is the most important part of your website. The text on each page needs to be engaging, informative and … Read more