Google ranks websites with SSL certificates a little higher than other websites. A SSL certificate is required for websites that do eCommerce because it keeps your customers personal information and credit card information secure. If you collect personal information from your customers, or if your website is a membership website with access to a password
Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into
It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help
A good looking email signature can be an important part of your business image. A professional looking signature can tell the email recipient a lot about the organization. Your email signature should include all the necessary information such as your first name, last name, job title, phone numbers, email address and website. You can also include
All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website
An active presence on LinkedIn is important for every business, especially those serving the B2B market. You can create your own personal LinkedIn page and a company profile. It is important to have both an active personal presence as well as an active business presence on LinkedIn. LinkedIn is a forum to build your expertise,
Here are three great marketing tips to help turn visitors to your website into buyers. When it comes to marketing a website there are lots of strategies that work and some that do not. SEO (search engine optimization) drives customers to your website. Once you get people to your website, you need effective marketing on
More Excellent Promotion Ideas, Part 2: Below are some great ideas you can use to promote your business both on and offline. This is part two of our promotion ideas. Save $100 (or other amount) when you buy two or more items at one time. Have a contest. They are entered into the contest each
Excellent Promotion Ideas, Part 1 Below are some great ideas you can use to promote your business. This is part one of our promotion ideas. 1. Create scratch tickets that your customers can scratch. They win a discount of 5%, 10%, 20% 50% or whatever off their next purchase. 2. Have calendars printed with your
Ten Ways to Improve Your Email Marketing: When done correctly email marketing can be a great tool to help your business to grow. Not only is the content important but how you design your email can make a big difference as well. Here are some good tips to help you improve your email marketing and