Business

Should You Use Facebook for Your Main Website?

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Facebook can be used as a great marketing tool for small businesses. It is free, easy-to-use, and a good communication too. But should your Facebook page be used as your main website? The answer is no. Facebook should be used to communicate with your current and potential customers, but not as your main Web presence. … Read more

Four Ways to Prevent Malware Infection

prevent malware

You can remove malware from your computer should it become infected, but some damage can remain that cannot be undone. If you haven’t backed up your files you could be in serious trouble of losing your files. So, the best thing you can do is prevent malware from infecting your computer. Here are some great … Read more

Ten Tips to Help Build Your Brand

brand

Even if you’re an internationally known brand, you can still struggle to build brand awareness and relationships in today’s market. In today’s business world people want to do business with other people more so than ever before. This is why it’s so important to focus on building a brand. We trust people we know, or … Read more

Google ranks websites with SSL certificate a little higher

SSL Certificate

Google ranks websites with SSL certificates a little higher than other websites. A SSL certificate is required for websites that do eCommerce because it keeps your customers personal information and credit card information secure. If you collect personal information from your customers, or if your website is a membership website with access to a password … Read more

Use Online Profiles and Directories to Get More Business

Directories

Using online profiles and directories is one of the easiest and most cost-effective ways to connect with customers, optimize reviews and increase the traffic to your website. Online profiles and directories can be powerful tools for businesses because they give customers the opportunity to leave reviews. Reviews about your business can give you insight into … Read more

Marketing Yourself to Build a Personal Brand

personal brand

It is just as important to market yourself and build a personal brand as it is to market your company. Maybe even more important. You are the most important part of your business. If you show your potential customers that you are the expert to go to, then they will turn to you for help … Read more

Email Signature – Best Practices

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A good looking email signature can be an important part of your business image. A professional looking signature can tell the email recipient a lot about the organization. Your email signature should include all the necessary information such as your first name, last name, job title, phone numbers, email address and website. You can also include … Read more

PayPal.Me – A Great Way to Get Paid

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PayPal.Me is a faster, easier way to get paid through Pay Pal. Share your very own PayPal.Me link (PayPal.Me/YourName) with your friends and family and they can send you money for any reason. If you have your own business, you can set up a PayPal.Me/YourBusiness link so you get paid quickly for the goods or … Read more

Website Credibility

credibility

All businesses need to establish trust and credibility. No credibility, no customers. Credibility is one of the most important qualities a website can have. No amount of conversion optimization can make up for a website’s lack of credibility. But what makes a website credible? How do you demonstrate trustworthiness? Here are nine tips that every website … Read more

Tips for Handling Store Returns

store retuns

How a small business handles customer complaints and store returns defines its customer service. How you handle store returns shows whether or not that company understands that customer service is not just about making a sale, but it is also about customer relationship. Even if your customer is filing a complaint or returning a product, … Read more